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theBRANDINGAIDSconference
About this event: The Branding AIDS Conference


The Branding AIDS Conference brought together some interesting and experienced speakers from academic, medical and advocacy backgrounds. I was hoping the conference would explore greater themes of ethical consumerism and corporate social responsibility but it was mainly focused on Red products and media representation of HIV/AIDS. However, the conference did provide some much needed dialogue approaching the broader issues; I find that most of the material broaching corporate aid is overly simplistic and divisive.

some interesting points that were discussed:
- issues of representation including a shift from statistics and illness to human individuals, the disavowal of the cultural and socioeconomic diversity of an entire continent and the obscuring of African voices, implications of commercial exploitation of human suffering
- role of the media and celebrity figures
- implications of a shift away from the political and socioeconomic context of HIV/AIDS towards consumerism and viable solutions
- tendency for the rhetoric of "emergency" and "crisis" silencing debate
- ubiquitousness of brand culture/logic, the containment of discourse within "market citizenship", commodification of social justice
- focus on HIV/AIDS obscuring or taking resources from other diseases and social problems

I had also hoped for speakers coming from a commerce background because the main arguments supporting these types of initiatives went along the lines of "it's better than nothing" or "if we don't capitalize upon this, someone else will step in and be less ethical". Pretty weak rationalizations if you ask me. A friend of mine offered a better point: that corporations have incredible resources and manpower at their disposal to "incubate" or execute social programs that other organizations like your traditional nonprofit may not. (Although my answer to that would be to start examining why our governments or say, NGOs are not capable of/unwilling to adopt similar functions.)

After the conference, it seemed to me that the most negative aspect of campaigns like (Product) Red, is not the opportunism and hypocrisy they are frequently criticized for, but rather, their potential to dampen alternatives to social activism and aid, to appropriate social justice into the logic of consumerism. These campaigns don’t try to foster active participation through educating people and engaging citizens in advocacy work. Instead, as keynote speaker Dr. Lisa Ann Richey notes, we are being presented with a “myth of consumer sovereignty” where the logic of consumerism becomes colluded with the system of democracy. While corporate aid does not cause a displacement of activity from civic engagement to consumer choice, it does play a role in facilitating it. But to explore this issue further, we need to adopt a greater perspective. I think Dr. Rinaldo Walcott summed up many attendee’s thoughts when he said that the triumph of neoliberalism was in limiting our imaginations…

October 26, 2007 | 1:12 AM Comments  0 comments



mesh 07
About this event: mesh


This is an incredibly belated review of the mesh 07 conference, which was held May 30-31 at the MaRS Collaboration Centre. You can access audiovisual content over at the mesh blog or read a review by co-panelist Adam MacIsaac.

Unlike the International Open Forum on e-Learning and Standardization (my review here), this conference was far more oriented towards networking and business. Many of the people attending had startup experience so there were some very self initiating and creative personalities in the mix. (I emphasize the word “personality” because in this type of fluid and innovative environment, having a visionary, charismatic character and the ability to speak well and inspire others is paramount.) Although the majority of attendees were working from profit/business models with different values and goals, it was very educational to hear their perspectives (I was representing TakingITGlobal, a non-profit organization). The other panels and workshops and even casual conversations certainly sparked some good ideas for improving the TIG website.

TIG’s participation was centered on the panel conversation: The Always-On Generation - What Do Youth Do with the Web? which was moderated by Kimia Ghomeshi (Project Coordinator, CLC Canada).
The panelists were:
- Laila Adassi (Community Relations Advisor, TELUS Communication Inc.)
- Caitlin Ingram (our youngest panelist, representing a younger generation of users)
- Adam MacIssac (PEI Youth Engagement Coordinator, CLC Canada
- Hugh Switzer (Privacy Officer, TakingITGlobal)
- and of course, myself (I was an Online Community Consultant for TIG at the time)

mesh

We covered a variety of topics related to changing attitudes and behaviours regarding online use. The audience was mainly interested in the impact of social networking software/p2p software and how that related to young users’ relationships, youth consumer habits, privacy issues, and intellectual property. This broke down further into two main camps: concerned parents and those who were interested in the youth demographic as a consumer market although there were individuals who did not attend with those interests in mind.

My major concern with this panel was the tendency for audience members to overgeneralize youth. Although we were acting as representatives of young users, I felt that there was a tendency for our differences in perspective were overlooked, as if a group of people as diverse and broad as “youth” could be distilled into a singular voice. I did not agree with some fellow panelists responses as I’m sure they did not always agree with mine. (In fact, I recently read a blog review of the panel which I felt misrepresented our speakers and attributed views to me which I never endorsed, nor believe in. I was tempted to reply, but I always follow my number one rule to internet interaction: never engage online with someone when you are irritated or upset. It was also in that moment I realized I’ll never be able to fully control how I’m represented online - a topic for a different post!)

Overall, I felt the audience enjoyed the panel and they asked some thought provoking questions. Each panelist had a good chance to speak and the mesh schedule, which had very long breaks, allowed for the continuation of the discussion afterwards; panelists were approached by audience members well into the next day of the conference.


September 18, 2007 | 4:09 AM Comments  0 comments



International Open Forum on "Supporting Human Diversity Through Inclusive Design"
About this event: International Open Forum on e-Learning and Standardization


I had a chance to volunteer for this conference today which was about e-learning and accessibility to information with a strong focus on users with perceptual or physical impairments although other marginalized user groups were also discussed (e.g. language and economic barriers).

Some interesting presentations and discussions were held in terms of envisioning advocacy goals for the next five years, and what steps are necessary to achieve them. Summaries of these meetings will be posted to the conference website on a wiki, and you can keep track of the site's latest content here. (I sat with group four, facilitated by my prof, Steve Hockema.)

One point of particular interest to those working in the library industry addressed the shift from librarians as the traditional gatekeepers, organizers and preservers of information towards more user focused practices and the need for librarians to become involved in advocacy and lobbying for user rights. Currently, WIPO presents a major concern in terms of changing Canadian copyright laws (which would affect accessibility issues in terms of reproducing content) - something for librarians and information studies students to get a move on.

In terms of TIG, I began thinking about our own design challenges in attempting to make our site accessible to users with such different backgrounds in terms of technologies, languages and information literacy. There was a strong consensus that there is a need for strong user input in designing accessible interfaces with a regional focus, and yet, there also needs to be a certain level of standardization to avoid wasteful replication of efforts (e.g. having to transcribe a text multiple times for different systems that all serve the same purpose) and to shorten learning curves of different interfaces (e.g. to close the window, you click the upper right "x" button no matter which program you use) etc. I think that tension b/w standardization and regionalizing applies to the TIG community. What we don't want at TIG are little internet islands based on language or region that never interact like Amazon or Wikipedia; ultimately, our site should help TIG members network with people they normally wouldn't be able to. Jutta Treviranus spoke of focusing on standardizing a "human layer" below the interface, while the interface itself would be completely customizable. This idea resonated with my group, but I wish I had a good, practical example of it rather than a vague theory. Perhaps I'll see her tomorrow and ask for examples.

Other than that, I met a bunch of interesting people and got to play with a $100 laptop (pictured above)! They are so adorable!

September 13, 2007 | 7:41 PM Comments  0 comments



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